The founder
Vincent Liao. Sales background. Designer's eye.
Who Vincent is
I'm the founder and creative director of Blue Horizon. Three years ago I left corporate sales to turn a childhood love of design, video and content into a business.
That mix is still the whole idea. I care how the video looks, and I care just as much about what happens on your next sales call.
I'm based in Taiwan and work with experts in the US and around the world.
What got me here
Most of it, I learned the hard way.
- 01
I started with 3 LinkedIn connections.
No offer, no system, no plan for finding clients. I landed my first one a week after I started sending cold emails.
- 02
I lost my first client by being a generalist.
So I narrowed down to one service, one kind of client and one problem. That's why Blue Horizon only does one thing: build trust before the call.
- 03
I signed 5 clients at once and lost 3 the next month.
Getting clients is the easy part. Keeping them is the work. It's why we stay at least a week ahead of schedule.
- 04
Then Peter Ahn answered my cold email.
He ignores almost all of them. He answered mine because, in his words, “it was obvious that he had been studying me.” Studying people before we pitch them is still how we work.
Why trust, not virality
500 of the right viewers.
Every week, our clients get pitched by agencies promising to make them go viral. For someone who wins business through trust, that's the wrong goal.
The best result isn't a view count. It's a prospect who opens a call with “I watched your video about…” That's what I build Blue Horizon around.
Talk to me directly.
Book a discovery call and you'll talk with me, not a sales rep. We'll look at what you already have and what it could become.