Case study · Peter Ahn
One talk did 25x his usual views. Then we did it again on purpose.
Peter gave a 20-minute talk to a small group of founders. We packaged it honestly: a plain title, a real thumbnail, no clickbait. Then we studied why it worked. His audience loves binge-watching his sales thinking, so we made the next video in that same format. It broke out too.
“They'll pinpoint something from like a year and a half ago where I speak about negotiation… and they'll start the conversation with that.”

