For experts already earning from trust and ready to grow it

Stop renting attention. Build an audience you own.

Four months of a YouTube video every week, 12 short clips a month and a newsletter, plus your own email list and landing page. Your best buyers follow you somewhere no algorithm can take away.

Book a discovery call What's included
Built from what's worked for Peter Ahn since 2023

The problem

Followers on someone else's platform aren't an audience.

Reach goes up and down with the algorithm. One video a month isn't enough for a buyer to binge. And you can't email your LinkedIn followers. Launch fixes all three.

Enough to binge

A video every week gives a buyer a reason to watch three in a row. That's when they start to feel they know you.

A list you own

Your newsletter and email list are yours, on your own account. No platform can turn them off.

One place to send people

A landing page that turns viewers into subscribers and booked calls.

What's included

Every month, for four months.

4

Long-form videos

Edited, up to 20 minutes each. Every one researched and packaged: idea, title, structure, thumbnail.

12

Short clips

8 straight cuts with captions, plus 4 bigger edits with B-roll or motion graphics.

4

Coached sessions

Up to 60 minutes each. Guided and unscripted, with on-camera coaching.

Monthly

Newsletter

Written from your recorded interview, in your voice, sent to your own list.

Setup in months 1 and 2

  • Profile and presence optimization in month 1
  • Your own email list on Kit or Beehiiv, with a signup form and tracking of where signups come from
  • A lead-capture landing page with a signup or booking form, live by the end of month 2

You own it

  • The email platform and landing page are on accounts in your name
  • You own the list and every subscriber
  • Not included: full websites (see Websites), filming on location, paid ads

The four months

Build it, then find what works and do more of it.

  1. Month 1

    Foundations

    Research, positioning and profiles. First recording sessions. Your weekly video rhythm starts.

  2. Month 2

    Own the audience

    Email list and landing page go live. The newsletter starts going out from your interviews.

  3. Month 3

    Double down

    We study what's working, like we did with Peter's breakout talk, and make more of it on purpose.

  4. Month 4

    Plan what's next

    We go over the numbers together and agree the plan for your next months.

Case study · Peter Ahn

One talk did 25x his usual views. Then we did it again on purpose.

Peter gave a 20-minute talk to a small group of founders. We packaged it honestly: a plain title, a real thumbnail, no clickbait. Then we studied why it worked. His audience loves binge-watching his sales thinking, so we made the next video in that same format. It broke out too.

“They'll pinpoint something from like a year and a half ago where I speak about negotiation… and they'll start the conversation with that.”
Peter AhnChief Customer Officer and Tech Sales Coach · Client since 2023
Read the full case study
YouTube thumbnail: Sell like a founder
13,000+views on one 20-minute talk
25xhis usual video (240 to 520 views)
3,160views on the follow-up, made on purpose
83new subscribers from the follow-up

Clients

Content that shows up in the sales call.

“It makes it feel like these people know you before they even speak to you. That's continued to compound over the last few years.”
Peter AhnChief Customer Officer and Tech Sales Coach · Client since 2023
“Every other hour my LinkedIn inbox or email is flooded with people who claim they can get me to be viral… For me, it's about really elevating the authentic nature of my story.”
Peter AhnChief Customer Officer and Tech Sales Coach · Client since 2023

Compare

Sprint or Launch?

3-Month Content SprintLaunch
Minimum3 months4 months
Long-form videos1 a month4 a month
Short clips8 a month12 a month
Coached sessions1 a monthUp to 4 a month
NewsletterNoYes
Email list and landing pageNoYes
Best forGetting started and staying consistentGrowing an audience you own

Questions

Before you book

How much of my time does this take?

Up to four recording sessions a month, up to an hour each, plus a few minutes reviewing edits.

Do I pay for the email platform?

Yes. You open Kit, Beehiiv or similar in your own name and pay its fee directly, so the list is always yours.

Need more than Launch?

Our Scale plan adds a dedicated videographer, event coverage and priority turnaround. It's scoped per client, so ask on the call.

Do I need a script?

No. We research the topic and lock the title and thumbnail first, then give you an outline. You talk the way you talk with a client. We guide you during the session and cut it into shape afterwards.

What if I'm not comfortable on camera?

Most of our clients weren't at first. We coach you through every recording session: what to say first, when to slow down, when to try a line again. Janet Kim, an executive assistant who had always worked behind the scenes, says we “pull authenticity out” of her.

Who posts the videos?

Either you or us. We agree on it before we start.

Can I stop?

Yes, with 30 days' notice. The minimum term is what locks in your terms.

How fast will I see results?

Content compounds, so plan for months, not weeks. Peter's breakout talk came after a long run of consistent publishing. That consistency is the part we take off your plate.

Free discovery call

Build the audience your next clients come from.

A free call with Vincent. We'll look at where your content is today and whether Launch is the right pace for you.

Book a discovery call

Seven quick questions first, so the call is about you.

What happens on the call

  • Where your content is today
  • What's really in the way: time, consistency, ideas, creativity or confidence
  • The best plan for you, even if it's not us
  • How Blue Horizon could help
Vincent LiaoFounder, Blue Horizon
Book a discovery call