Blog
Notes on video, trust and the sales call.
What we've learned making YouTube videos for coaches, consultants and former corporate leaders. Every number has a source.
Do prospects watch your videos before a sales call?
Buyers do most of their homework before they talk to you. What the data says, and what to make.
Is YouTube really the second largest search engine?
Where the famous line came from, what the 2026 numbers really say, and why it matters for experts.
How to package a YouTube video
Idea, title, thumbnail, hook. The process we use before a single word gets scripted.
YouTube for consultants and coaches: how we'd start a channel from zero
The first 90 days, step by step, with honest timelines and what to measure.
How a 20-minute talk got a tech sales coach 25x his usual views
One raw talk, 13,000+ views. Then we studied why and did it again on purpose.
Want prospects to know you before the call?
Book a free call. We'll look at what you already have, and what it could become.